Resources
Answers to the questions we get asked most, plus articles on AI visibility and SEO.
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3 August 2026
SEO for AI search: what actually changed
Chatbots answer directly instead of sending a click. Here's what that does and doesn't change about how you should optimise a site.

27 July 2026
Reading your first AI visibility briefing
A walkthrough of what's actually in a LetsGetSurfaced briefing, in the order it's meant to be read, so five minutes is all it takes.

20 July 2026
AI tools that don't crawl are guessing
Asking a chatbot to review your site gets a skim of a few pages and a different answer each time. Here's what a real crawl-based audit looks like.
Frequently asked questions
How does the crawl actually work?+
We start by discovering your full sitemap -- sitemap.xml, sitemap_index.xml, or wp-sitemap.xml, whichever your site publishes -- then fetch and index every page on it, the same starting point a search engine uses. AI query testing runs on top of that real inventory, not instead of it, so recommendations are grounded in what's actually on your pages rather than a shallow, one-shot glance at a handful of them.
Which AI models do you test against?+
Claude, ChatGPT, Gemini and Perplexity today. Real queries a buyer would type get run against each one, and the answers are cross-referenced against your crawled content to work out why you were or weren't mentioned.
Is a card required to start the trial?+
Yes -- Stripe requires a card on file to start a trial subscription. You won't be charged until the 7-day trial ends, and you can cancel any time before then from Manage billing with nothing taken.
Can I cancel any time?+
Yes, from Manage billing inside the app -- no call, no email required. If something wasn't right and you cancel within 14 days of your first real charge, get in touch and we'll review a refund. It's a manual review rather than an automatic refund, so a real person looks at it.
How is this different from just asking ChatGPT to review my site?+
Asking a chatbot to "look at your website" gets you a skim of a handful of pages, whatever it happens to notice, a different answer every time you ask. LetsGetSurfaced crawls your entire site first, then tests real queries against multiple AI models and cross-references the answers against your actual content -- consistent, repeatable results grounded in a fresh crawl, not a hunch.
Do you support monitoring multiple brands or clients?+
Yes. Growth and Agency tiers include multiple brands from the start (3 and 10 respectively), with a flat per-brand rate for anything extra -- built for agencies and anyone running more than one site. See the Pricing page for the full breakdown, or get in touch for a custom plan above 10 brands.
What's actually included at each pricing tier?+
Every tier has the same features -- the difference is how many brands you can monitor and how much of the manual-audit and add-on allowance you get per brand. Full breakdown is on the Pricing page.
Can I get a report emailed to me or download it as a PDF?+
Yes -- every briefing and SEO health report can be downloaded as a PDF or emailed directly from inside the app, and scheduled audits email themselves to you automatically when they finish running.
Still have a question?
Get in touch and we'll reply within a business day.