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Answers to the questions we get asked most, plus articles on AI visibility and SEO.
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19 September 2026
What is Grounded AI Visibility?
Grounded AI Visibility means every recommendation about your brand's AI search presence is backed by a real crawl of your site, not a chatbot's guess. Here's what the term means, and how it's actually measured.

15 September 2026
How to audit every page on your site in one spreadsheet
A full per-page SEO report already built from a real crawl: titles, duplicates, orphan pages and more, not a template you fill in yourself.

3 August 2026
SEO for AI search: what actually changed
Chatbots answer directly instead of sending a click. Here's what that does and doesn't change about how you should optimise a site.
Frequently asked questions
How does the crawl actually work?+
We crawl your site the way a search engine does: starting at your homepage and following internal links page by page, respecting robots.txt, until we have a real inventory of what's there. We also discover your sitemap wherever it lives (robots.txt directives, sitemap.xml, sitemap_index.xml or wp-sitemap.xml, including index files that point at child sitemaps) and compare it against the crawl, so pages nothing links to get flagged as orphans a real crawler would never find. Recommendations are grounded in that inventory rather than a shallow, one-shot glance at a handful of pages.
Which AI models do you test against?+
ChatGPT, Claude, Gemini and Perplexity today. Real queries a buyer would type get run against each one, and every answer is recorded in the model's own words: whether you were mentioned, whether your site was cited, how the mention reads, and which competitors were named in the same answer.
Is a card required to start the trial?+
Yes: Stripe requires a card on file to start a trial subscription. You won't be charged until the 7-day trial ends, and you can cancel any time before then from Manage billing with nothing taken.
Can I cancel any time?+
Yes, from Manage billing inside the app: no call, no email required. If something wasn't right and you cancel within 14 days of your first real charge, get in touch and we'll review a refund. It's a manual review rather than an automatic refund, so a real person looks at it.
How is this different from just asking ChatGPT to review my site?+
Asking a chatbot to "look at your website" gets you a skim of a handful of pages, whatever it happens to notice, a different answer every time you ask. LetsGetSurfaced runs a systematic crawl of your site, then tests the same fixed set of real buyer queries against multiple AI models and records exactly what each one said: a fixed, repeatable methodology grounded in a real crawl, not a hunch.
How is LetsGetSurfaced different from tools like Profound, Peec or Otterly?+
Most AI-visibility tools do one thing: track whether you get mentioned. LetsGetSurfaced tracks mentions across all four major engines and also runs a real technical crawl of your site, page-level copy checks, and schema generation with ready-to-paste JSON-LD. The tool that spots the problem is the same tool that helps you fix it. And where many platforms gate engines or features behind their top tiers, every LetsGetSurfaced tier has every feature and the same per-brand allowances, from £59/month.
Do you support monitoring multiple brands or clients?+
Yes. Growth and Agency tiers include multiple brands from the start (3 and 10 respectively), with a flat per-brand rate for anything extra, built for agencies and anyone running more than one site. See the Pricing page for the full breakdown, or get in touch for a custom plan above 10 brands.
What's actually included at each pricing tier?+
Every tier has the same features and the same per-brand allowances: the differences are how many brands you can monitor and team access (Starter is single-user, Growth and Agency include unlimited team members). Full breakdown is on the Pricing page.
Can I get a report emailed to me or download it as a PDF?+
Yes: every briefing and SEO health report can be downloaded as a PDF or emailed directly from inside the app, and scheduled audits email themselves to you automatically when they finish running.
Still have a question?
Get in touch and we'll reply within a business day.