Blog

This is where we write up what we're learning about AI visibility and SEO as the two disciplines merge. Most of it comes directly from running audits on real sites: patterns we keep seeing, mistakes that quietly cost a brand its mentions in ChatGPT or Claude, and the difference between a genuine crawl-based check and a chatbot's best guess at your homepage.

We're not publishing on a schedule for its own sake. Each article exists because the same question came up from more than one customer, or the same structural problem showed up across a handful of audits, and it seemed worth writing down properly instead of re-explaining it in a support reply every time.

New to AI visibility tracking? Start with Reading your first AI visibility briefing, which walks through what's actually in a briefing and how to read it in five minutes. For the bigger picture on why chatbot answers changed the rules for SEO, read SEO for AI search: what actually changed.